What you'll see in your dashboard
Your dashboard shows how people find your website on Google, how many visit and get in touch, and how fast your site loads. Search figures come from Google Search Console, visits and enquiries from Google Analytics 4, and speed from your hosting. Everything on this page is example data from made-up businesses, not real client results.
1. Search performance
How people find you in Google
This comes from Google Search Console, Google's own free tool for website owners. You give us read-only access once and the figures then flow into your dashboard.
What is tracked
Clicks, impressions and average position, plus the search terms behind them.
What it means
How often you appear in Google, how often people choose you, and how high up you sit.
How often it updates
Updates daily, usually 2 to 3 days behind.
Clicks are the times someone saw your site in Google's results and clicked through to it.
Impressions are the times your site appeared in someone's search results, whether or not they clicked.
Average position is roughly where you appear in the results. Position 1 is the top; positions 1 to 10 are usually page one.
Top search terms
Example dataThe words people typed into Google before finding you, for a made-up local trades business.
| Search term | Clicks | Position |
|---|---|---|
| boiler service near me | 180 | 4 |
| emergency plumber | 120 | 7 |
| bathroom fitting cost | 90 | 9 |
| leaking radiator valve | 60 | 11 |
| combi boiler installers | 40 | 14 |
Reading this section
Impressions usually move first, as Google starts showing your pages for more searches. Clicks tend to follow once those pages sit higher up.
A search term with plenty of impressions but few clicks is often worth a look: a clearer page title or description can help.
2. Visits and enquiries
What people do on your site
This comes from Google Analytics 4 (GA4), Google's free tool that counts visits to your website. Search Console shows what happens in Google; GA4 shows what happens after someone arrives.
What is tracked
Visits, where they come from, the pages people land on, and enquiries such as form sends.
What it means
Whether visitors find what they need and get in touch.
How often it updates
Usually within a day, sometimes up to 2.
- Organic search52%
- Direct24%
- Referral14%
- Social10%
Visits (GA4 calls these sessions) count each time someone comes to your site. One person can make several visits. The bars show where visits came from.
Enquiries are the actions that matter to your business, such as a contact form sent or a phone number tapped. They are the key events set up in your Google Analytics.
Top landing pages
Example dataThe first page people see when they arrive.
| Page | Visits |
|---|---|
| /boiler-servicing | 700 |
| / (home page) | 500 |
| /emergency-plumbing | 400 |
| /guides/bathroom-costs | 300 |
| /contact | 100 |
Reading this section
Guide pages tend to bring in people who are still researching. They may not enquire straight away, but they remember you.
If your site asks visitors for cookie consent, GA4 only counts those who accept, so the true number of visits is usually a little higher.
3. Site speed
How quickly your site responds
If we host your website, your dashboard also shows how fast our servers answer requests. A slow site loses visitors before the page has even loaded.
What is tracked
Average response time, the slowest 5% of responses, and the share of pages served from cache.
What it means
How quickly your pages start to load for real visitors, including on a bad day.
How often it updates
Updated every 30 minutes, from Cloudflare analytics.
Response time is how long the server takes to start sending a page after someone asks for it. Lower is better.
Averages can hide bad moments. This shows how fast the slowest one in twenty responses were, which is what your unluckiest visitors felt.
A cache keeps a ready-made copy of your pages close to visitors, so they load without waiting for the server. A higher share usually means a faster site.
Reading this section
Response time is about how quickly your server answers, not how long the whole page takes to appear. It is the first step, and if it is slow, everything after it waits too.
If the slowest 5% climbs while the average stays steady, a few pages or busy moments are dragging. That is usually where we look first.
All figures on this page are example data, made up to show how the dashboard looks. They are not real client results and do not predict how your own site will perform.
FAQs
Common questions about your dashboard
What does an SEO report include?
Your dashboard shows clicks, impressions and average position from Google Search Console, with the search terms behind them. It also shows visits and enquiries from Google Analytics 4, and site speed if we host your website.
How often does my dashboard update?
Search figures update daily, usually 2 to 3 days behind. Visits and enquiries usually appear within a day, sometimes up to 2. Site speed figures are updated every 30 minutes.
Why is my Search Console data a few days behind?
Google takes a few days to process search data before releasing it in Search Console. Everyone who uses Search Console sees the same delay, and the latest days fill in as Google catches up.
What is average position in Google?
It is roughly where your website appears in Google's results, averaged across all the searches it shows up for. Position 1 is the top of the page, and positions 1 to 10 are usually page one. A lower number is better.
Do I need Google Analytics set up already?
Only for the visits and enquiries part of your dashboard. If you already use Google Analytics 4, you connect it once with read-only access and your figures appear there. Your search figures from Search Console show either way.
Next steps
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